A Letter From The Founder 20

A woman in her sixties smiling outdoors, wearing a colourful collared top with blue jeans

A little colour can make an everyday outfit feel entirely different.

You know that little thing you do when a top doesn't sit quite right?

A quick tug at the hem. A smooth across the middle. A sleeve straightened. Then you sit down for coffee and find yourself doing it all over again.

It's a small thing, but you'd rather be enjoying the conversation.

A little colour, a nice collar and your favourite jeans. That's all an ordinary outfit really needs. Relaxed, but a little more put-together than a plain tee.

I'm Olivia, and when I choose tops for Daily Aussie, I look at the practical details: how they sit through the middle, whether the sleeves have room to move, and what the fabric details say.

I'd like you to be able to put on a nice top and stop thinking about it.

I check six small things. The first is how a top sits around the middle, so that's where I start.

Already know what you're after? Browse the collection

1It should skim, not cling.

Woman wearing a colourful collared top with blue jeans, showing how the top sits through the middle

Easy through the middle, with a shape that still looks chosen.

A top that pulls across the middle is hard to ignore. You smooth it down mid-conversation, and again when you sit.

A top that's too loose isn't the answer either. I look for something in between: easy through the middle, with enough shape that it still looks chosen, so you can forget about it and get on with your day.

Fit varies between styles, so check the measurements for the one you like.

2There should be room to move.

Close-up of the sleeve of a colourful collared top on a woman's arm

Room to reach, lift and carry on.

A sleeve can look fine in the mirror, then pull the moment you reach for a cup or lift the shopping into the boot.

That's why I look at sleeves closely, and why the sleeve measurements are worth checking before you order. Fit differs between styles, so I can't promise every top will suit every arm.

3A little collar makes a surprising difference.

The collar and neckline of a colourful top worn with blue jeans

Same jeans. A little collar. A different feeling.

The same jeans look different depending on what sits above them. With a plain tee, it's a casual outfit. Add a collar, and the very same outfit looks a little more considered.

A soft collar frames your face and adds some structure, without the stiffness of a buttoned-up blouse. Add a colourful print, and your jeans become an outfit in the time it takes to put the top on.

4It has to feel as good as it looks.

Close-up of the fabric and stitching of a printed collared top

The fabric, up close and unedited.

Australia gets hot, and a top that traps the heat is miserable by lunchtime. A fabric that looks soft in the photo but arrives thin or clammy is one of the biggest disappointments of buying clothes online.

Styles can differ, so I won't make one promise about every top. Please check the fabric details for the style you choose before ordering, and ask us if anything isn't clear.

5Colour should make getting dressed easier, not harder.

Several different colourful collared tops from the collection, in florals, botanical prints, stripes and patchwork

One pair of jeans, several easy outfits.

It's Saturday morning and you're off to lunch. You take your favourite jeans from the drawer, and instead of working out what goes with what, you reach for a top you love.

Maybe a floral. Maybe a botanical print in soft greens, or stripes, or patchwork. The jeans stay the same, and somehow it's a different outfit each time. Now and then a friend will say, "I love that print."

Each design in the collection is quite different, so choose the one that makes you smile.

6Buying a new favourite should feel reassuring.

A colourful collared top laid flat with a measuring tape beside it

Lay a top you love flat and compare.

Shopping online means trusting a photograph, so it's fair to be careful. Look at the photos, read the fabric details, and lay a top you already love flat to compare its measurements with the size chart.

Our shipping and returns details are on the policy pages. Please read them before you order.

A woman on an ordinary outing wearing a colourful collared top with blue jeans

An ordinary day, and a top that's a pleasure to put on.

What makes an everyday top worth wearing again and again

What matters	What often goes wrong	What to look for
Midsection fit	Clingy, or so big it hides everything	Easy through the middle, with some shape
Sleeve comfort	Narrow openings that pull when you bend your arm	Room to move, and sleeve measurements to check
Collar and neckline	A plain round neck, or a stiff collar that gapes	A soft collar that frames the face
Material information	Vague descriptions and surprises on delivery	Clear material details before you buy
Everyday styling	Needs a special outfit built around it	Goes with jeans you already own
Size guidance	A size label and nothing else	Measurements to compare with a top you love

I'd rather you check than simply take my word for it.

A little colour for the season ahead

Olivia, the founder of Daily Aussie, wearing a colourful collared top

Olivia, in one of my favourites from the collection.

I like colourful clothes that don't make a fuss, and I believe ordinary days deserve nice things to wear. I chose these tops with that kind of day in mind: easy, warm and a little cheerful.

Summer isn't far away, which is when a short-sleeved top comes into its own. We are currently running our 20th Anniversary Spring Sale, so it is a good time to find your favourite, or two.