A Letter From the Founder
Because even the most ordinary day deserves something that makes you feel lovely.

Something lovely for the days you already have.
You know the outfit: your favourite jeans, a plain tee, the shoes you can walk in. Everything feels familiar, but you would like to look a little more put-together.
That does not have to mean changing everything. One jacket with a bit of character can give those same clothes a different feel, whether you are meeting a friend for coffee or heading out to lunch.
I am Olivia. Here are six things I would think about before choosing a jacket for ordinary days, including the details that make it yours and the information worth checking before you order.

The little details that make an everyday jacket feel special.
A white tee and jeans do not need much. But a jacket with a botanical pattern, an interesting collar or a little embroidered detail can give that simple combination a focal point.
You can leave the rest alone. No need to find a busier top or add more accessories just to make the outfit feel finished.
That is what makes the detail worth choosing: it does something for the clothes you already wear. Some styles are printed, others embroidered. Pick the finish you like, and let the jacket be the interesting part.
A jacket needs to work when you sit down for lunch, reach for your bag or wear it over your usual top. Looking lovely in a photograph is only part of the decision.
Check the composition, lining and care for your chosen style. Those details help you judge the layer you will receive, rather than assuming every jacket has the same fabric.
Choose with that information, not just the pattern. If something is missing, ask before ordering. The right fabric for you depends on how you intend to wear it.

Different details, different collars. Pick the one that feels like you.
You do not have to become a different sort of dresser to wear something a little different. If you prefer earthy colours, start there. If you love a floral pattern or a ruffled collar, give yourself permission to choose it.
Try picturing the jacket with your favourite top, not a whole new outfit you would have to buy.
Two favourites can make sense when they have different jobs: an understated style for everyday denim, and a more colourful one for lunches or a plain dress. Choose for the outfits you will wear, rather than simply for the extra discount.
Already picturing one with your jeans? Have a closer look at the collection, or keep reading for styling ideas and the details to check before ordering.
SEE THE JACKETS & CHECK MY SIZEPicture three things already in your wardrobe. Blue jeans and a white tee for coffee. Navy trousers and a cream top for lunch. A plain dress for a family birthday.
The jacket can be the piece you change while the rest stays familiar. Pick a colour from its pattern and repeat it in your top or trousers for an easy starting point.
At $69.95, the question is not whether you need another complete outfit. It is which jacket gives your favourite clothes a combination you will enjoy wearing again.

A little colour, delivered to your door.
Think about the fit you enjoy in a jacket you already own. Compare the measurements for your chosen style, especially the shoulders, upper arms, middle and length, allowing for the top underneath.
Check what is included with your order, where it ships from, the delivery estimate, and the return address, conditions and postage costs if it is not right.
A photograph of a parcel cannot answer those questions. The buying-details panel below is where to check them, with contact information if you need an answer before ordering.
Choose a jacket and check its size chart →“Nobody dresses for an ordinary Tuesday. And most of a life is ordinary Tuesdays.”
That thought sits behind Daily Aussie for me. Comfortable and beautiful should not belong in separate halves of the wardrobe, with the nicest things waiting for an invitation.
I would love you to choose something because you enjoy wearing it, even when the day holds nothing more than coffee, a few errands or a visit to family.
One piece you keep reaching for can mean more than a wardrobe full of things kept for best. That is the sort of purchase I hope this will be.
| Consider | A plain everyday layer | A statement jacket |
|---|---|---|
| Styling | Keeps the outfit understated | Adds colour or pattern to familiar jeans and a tee |
| Detail | A simple finish | A botanical pattern, ruffle or decorative finish, depending on the style |
| Layering | Weight and warmth depend on the garment | Consider a lightweight style for spring mornings |
| Fit | Cut and sizing depend on the garment | Check shoulders, upper arms, room through the middle and length |
| Fabric & care | Every garment has its own instructions | Check composition, lining and care for the jacket you choose |
Comfortable and lovely should not have to be two different wardrobes.